One of the more important factors of website design in making your website friendly for both the user and the search engines alike. Making sure that your website is quick to load and respond, is crucial to its success. As we tried to stress throughout this guide, your website has a very short time to make a good first impression. If a user has to wait a long time for the page to come up because you have too many graphics, videos, or music loading in the background, they will quickly click away. The speed of your website also depends on the speed of your hosting servers so quality hosting service is a must.
Since search engines aim to satisfy their users by anticipating how they would pick the top results, they too like websites that load fast. Google pretty much made this a public knowledge by stating that if all other factors between competing websites are equal, a website that loads faster may be considered better and thus get the edge in the rankings.
Tips to help you design a website that loads and operates quickly,