Navigation is simply the organization of pages, links, and menus on your website. Organizing your website and its navigation in a logical and user friendly manner is a very important factor in your websites success for couple of reasons.
First, as we already mentioned in the previous section, your visitors will not stay on your website very long unless they can quickly find the information or product they are looking for. To do this they will be looking for menus and links to lead them to that information. Keep this in mind while creating your website and use your links and menus to direct the visitors to specific content/product in an obvious and intuitive manner.
Second factor has to do with search engine optimization. Just like humans, the search engine bots that crawl and index the content of your pages with the help of links. The easier it is for them to navigate your website the better the chances they will find and index all of your pages. The search engine bots also look for a logical structure in this navigation to determine what your website is about which is then used to properly classify your website in their index and rankings.
Here are some additional tips that will help you in setting up your website navigation