Website content refers to all text, images, and other components which make up your web pages. Your content is the #1 reason people are visiting your website.
Whether your website is just informational, or its purpose is to promote a business, services, or sell products - content is probably the most important aspect of creating a compelling and successful web presence. The content on your website obviously reflects what your website is about. This is not just true for the human visitors which you are trying to attract but for search engines as well.
Here are some tips for creating effective and search engine friendly content;
- Clearly identify the purpose of your website.
Make certain your website is focused on the goal, selling your product or service, conveying a message, etc. Keep your focus!
- Make sure all pages of your website have a clear purpose
and the information is readily visible and on topic. Don't make the user click too many times to find the info or product they are looking for.
- Make sure you know your audience
and design your website in a way that caters to them specifically and reflects their values. This will help you attract the right visitors which are prone to use your service or buy your product.
- Provide compelling content and something of value.
If you want your website to be effective and successful in attracting visitors and ranking well in the search engines, then take the time to create quality content that is of interest to others or offers something of value. Just because you are promoting your plumbing business does not mean you should stop at listing your services and hours of operation. Be an "expert" in your field and provide related information or free advice. This will help you attract visitors, build authority, trust, and good will. Oh, search engines will love the subject specific content as well.
- Make sure to include appropriate and specific keywords in your text.
While creating your website content keep in mind that search engines crawl this content to determine what your website is about and rank it accordingly. Although a human visitor may be able to determine what the subject of website or page is about just by looking at images, search engine bots cannot. If you want to rank well you will need some descriptive text on your pages which would include the keywords you are targeting.
- Put some thought into organization.
Keeping your content organized not only helps you present your information more clearly, it also improves readability, navigation, and makes your website more user friendly. This translates into more visitors, better conversions, and better search engine rankings. Yep, search engines like well organized content too.
- Use attention grabbing headlines and quality images
to make your website more attractive and help readers quickly identify the content and biggest points of interest.
- What separates you from your competition?
Before creating your website and going live, do a little research on your market and what your competitors are doing. Looking at your competitor's websites will give you some ideas on how to create your own. Please DO NOT steal their content as this is not legal and will get you in trouble sooner or later. We are just talking about analyzing them to see what it takes to be able to compete. Perhaps more importantly this research should be used to determine how you can differentiate yourself from the competition and stand out from the crowd.
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